Transform Your Business by Fixing Common Website Mistakes
The Power of Fixing Website Mistakes
What if I told you that most small businesses would get more clients and make more money if instead of spending time on marketing for a whole month, they focused on fixing these really common website mistakes that are scaring off potential customers?
In fact, this business was able to get 54% more leads just by fixing two of these 10 mistakes.
Now, odds are you know that your website isn’t working as well as it should, but you never got around to fixing it. So, in this video, I’ll show you how your website is scaring away new customers, the exact fixes you need to triple your leads. I’ll even share the one secret fix you should make even if you ignored every other mistake on this list because it can honestly change your business overnight.
Common Website Mistakes
But first, you need to understand how your website is scaring off potential customers in the first place. Think of your website like a restaurant. Things aren’t going so well, so you’re thinking about moving to a busier location to hopefully get some more customers. The thing is, the food you serve is bad, and you know it’s bad.
Impact of Website Issues on Client Acquisition
So, if you move to a busier location but keep serving bad food, yes, you’ll have more people in your restaurant, but those people won’t be happy. And if they’re not happy, they’re not coming back.
What really matters is making sure those people who do visit your website get exactly what they came for.
Even small changes can dramatically boost the number of clients you get. We don’t just want visitors to show up; we want them to stick around and become customers. So how do we do that?
Well, let’s look at the first mistake that so many websites make all the time.
Case Study: Increasing Leads by 54%
Have you ever walked into a fancy restaurant, excited for a good meal, only to find that you can’t understand a single thing on the menu?
You can’t even pronounce them, let alone know what to order. And odds are, you’re making the exact same mistake with your website.
You talk about your business using fancy business jargon that makes sense to you but not to your customers.
When you confuse people, their brains shut down. But when you fix this mistake, your clients will stay engaged and, more importantly, they’ll understand how you can help them. So, if your website says something like “We offer comprehensive Revenue enhancement Solutions,” replace it with “We help you make more money easily and effectively.”
Recognizing Website Inefficiencies
Just focus on clear, simple language that’s about your client’s problems and how you solve them. Make them the star of your website, not your business. And if it’s hard for you to rewrite your website in a way that even newbies can understand, this is a great use case for ChatGPT.
All you gotta do is give it what you’ve got already and say, “Hey ChatGPT, rewrite this in a way that an 8th grader could understand it.” And for a really deep dive into everything you need to turn your website into an automated client-getting machine, I’ve got a seat for you in my free on-demand master class. The link for that is going to be down in the description.
How Your Website Scares Away Customers
I loved that show “Kitchen Nightmares” where Gordon Ramsay would visit struggling restaurants to help save them. Every restaurant seemed to have one common issue that left customers overwhelmed and the kitchens in chaos. And the way Chef Ramsay would fix it always made the restaurants run better. They sold more and they saw more repeat customers.
The Restaurant Analogy: Bad Food vs. Bad Website
The problem in those restaurants?
The menus were far too big!
Yes, yes, oversized menus with too many choices. And Chef Ramsay would always cut them down to just the best dishes. But you’re probably making the same mistake with your website: too many pages up at the top that confuse people.
Make it simpler. Just show them the most important pages — these are your signature dishes. It helps your visitors find what they need quickly and it’s easier for you to keep those pages looking great. So, what about the other pages?
You know, just put them down at the bottom of your website in the footer menu. That way, your website just becomes a lot easier to use and focuses on what really matters.
Simplifying Website Language
Another thing business owners misunderstand is features versus benefits, especially on their website. So, how would you feel if you were about to order your meal, but your server starts bragging about all their fancy kitchen gear?
You know, they’re going on about the latest oven tech they’re using, how sharp their knives are, and super fast mixers.
You’d probably think, “Okay, but how is that going to make my dinner taste better?
“ And this is exactly where a lot of websites mess up. So, what if instead of just listing all your features, you focus on the benefits, right?
How it makes life better for your customers. It’s not just about what you have; it’s about what your customer gets. That’s how you attract way more of them.
Using Clear Language Instead of Jargon
Now, here’s a powerful trick to get this right: use ChatGPT. You know, you just tell it all the cool things about your service, the features, then you ask it to flip those features into benefits.
Then the benefits become the big bold headlines on your site and the features — they’re just the details that show how you deliver those benefits.
Making Clients the Focus of Your Website
This next mistake is way too common, and the fix is so easy. Now, to understand it, picture this: you’re sitting in a diner, and you notice the specials board. You see “soup dour,” but there’s no details — no description of what kind of soup it is, no hint at the ingredients or flavors. And when you ask, “What is the soup dour?
“ It’s the soup of the day.
Whether you’re deciding on what to order at a diner or on the fence about booking a service, a lack of clarity about what comes next is a deal killer. And most call to action buttons I see are definitely not clear.
Practical Steps for Clearer Communication
There are generally three ways that your call to action could be missing the mark. First up, if it’s trying too hard to be witty, but it ends up just being confusing instead.
You know, say you run a vet’s office and your call to action says “Unleash Better Health.” It’s cute, sure, but it doesn’t tell me what I’m actually clicking for.
Next is if your call to action is too vague. The classic example of this is “Contact Us.” Contact you for what?
To see if you can help?
To pick your brain?
Just to talk?
And the third call to action misfire is if it’s at all misleading about what comes next. Like, if your button said “Chat with a Vet Now,” but it leads to a form to fill out instead of an immediate live chat or a call back.
The Kitchen Nightmares Analogy: Oversized Menus
The good news is all three are a super easy fix. You know, if you want them to fill out a form, book a chat, or schedule something, just say it. No cleverness needed. Be clear, and you’re golden.
Speaking of golden, to understand this next mistake, imagine you’re approaching those iconic golden arches of McDonald’s. You’re in your car, hungry, ready to order the drive-thru. But wait, the menu’s changed. Instead of those easy-to-read lists and pictures, now there’s just a wall of text — paragraphs describing each combo.
Simplifying Website Navigation
You’d be squinting and confused, right?
And imagine the line of cars piling up behind you. You’d give up and leave if you weren’t trapped there. Well, people aren’t trapped on your website. They’re distracted as it is, and they definitely don’t have the patience to wade through walls of text on your website.
People skim websites; they don’t really read them. So, if you give them easily skimmable content, they’ll feel calmer, and they’ll better understand what’s in it for them. You just need to break your content into bite-sized pieces. Use headings, short paragraphs, lots of white space, bullet points, images, and bold text to highlight your most important messaging.
Prioritizing Important Pages
Think about how it feels walking through a huge grocery store. Sure, everything is at your fingertips and you’ve got a zillion options, but let’s be honest, it feels kind of cold and anonymous, right?
But the farmers market is a whole different vibe. You know, you’re chatting with the guys who actually grew the apples or baked the bread.
And this isn’t just about buying better-tasting food; it’s about that feeling that you’re supporting real, hardworking
